Lens cleaning is one of the most important things we can do to ensure we have clean, sharp captures and glass with a long life. My online search found plenty of articles on the subject, which all recommended using a soft, lint free glass cleaning cloth in conjunction with lens cleaning fluid. Make sure to spray the fluid on the cloth and not the lens and wipe with circular motions. I would add that before using a cloth and cleaner, you blow the lens with a bulb--never use canned air--and then brush it with a soft brush. This will remove most large particles that could scratch the lens. Make sure to do both front and back of the lens. Also, clean all of your filters while you are at it.
The other key component to clean is the digital sensor--assuming you are using a digital camera. Sensor cleaning is tricky; if not done correctly it can scratch the filter over your camera's sensor, which would then require expensive repairs. I have personally never cleaned my own sensor, but I know a lot of folks who do. There are plenty of sensor cleaning kits on the market which I am sure do a great job. I found two useful articles here and here on how to clean your own sensor. I think next time my camera needs cleaning I will try doing it myself, if only to save a few bucks and a few days without the camera.
It is also wise to have the camera checked and cleaned professionally every few years. I have done this a few times and been happy with the results. Repair pros will open up the body and clean out any dust and dirt and make sure all of the screws are tightened and so forth. The really thorough ones will clean your mirror and prism as well, so you don't see dust in the viewfinder any more.
So, before you go shooting next time, take a look at your gear and at the very least, take a few minutes to clean your optics.
(Here is another useful article on general camera cleaning.)




