Effective Advertising?

I read an interesting story today on former NFL offensive tackle Brad Benson and the advertising he uses to sell Hyundai’s from his dealership.

As someone who works in marketing, I was impressed by the results that Benson sees from his off-the-wall ads. Media of all forms are becoming so cluttered with messages that anything that can cut through and make an impact on consumers is worth taking notice of.

The types of ads that he uses are also going to be difficult for others to copy, as they are dependent on personality and the type of business. Obviously a fancy restaurant couldn’t use that type of message, nor could a rival dealership owner who is known for being more straight laced. I would imagine that Benson’s NFL image helps him here.

Undoubtedly people will see his success with and try to copy it in some way, which means that this type of messaging and advertising will become a new form of clutter that somebody else will need to be cut through with innovative new advertising.

See below for one of his ads.